
Achieve a stunning deep pink-red with La Riche Directions Rubine — a rich, vibrant semi permanent hair dye that looks its best on light or bleached blonde hair.
- Beautiful pink-based dark red shade
- 100ml pot vegan friendly formula
- Made from recycled ocean plastic
- Semi permanent no peroxide needed
- By cult favourite brand La Riche Directions
Important: Always carry out a patch test before use. For hygiene reasons, returns cannot be accepted except in the case of a manufacturing fault.
International customers: Hair dye products may attract additional customs costs in some countries. We recommend this product for UK customers only.
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